For those of you who, like me up til about a month ago, don't know who Seth Godin is, he's a business author and entrepreneur who might as well be the modern hen who lays golden eggs. He can do no wrong in the business world, although his perspective is distinctly outside of it.
Today I was home again with a sick girl, and taking the opportunity to work as much on my business as I could while she was watching Snow White and Yo Gabba Gabba. I clicked over just now to see what Seth had to say today... looks like he thinks I spent my day well.
I've seen it before and I'm sure I'll see it again.
Whenever a business cycle starts to falter, the media start wringing their hands. Then big businesses do, freelancers, entrepreneurs and soon everyone is keening.
People and organizations that have no real financial stress start to pull back, "because it's prudent." Now is not the time, they say. They cut budgets and put off investments. It's almost as if everyone is just waiting for an excuse to do less.
In fact, they are.
Growth is frightening for a lot of people. It brings change and the opportunity for public failure. So if the astrological signs aren't right or the water is too cold or we've got a twinge in our elbow, we find an excuse. We decide to do it later, or not at all.
What a shame. What a waste.
Inc. magazine reports that a huge percentage of companies in this year's Inc. 500 were founded within months of 9/11. Talk about uncertain times.
But uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen.
If I wasn't already running my own business, today is the day I'd start one.
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